Graphic Standards

Purpose

Each communication that leaves this campus, whether it’s a newsletter, a brochure, or a webpage, reflects on the College’s reputation. Clear identity standards, both graphic and editorial, help us to project a professional image that immediately identifies an object, article, or publication as coming from Allegheny. Consistent imagery and tone eliminate confusion and establish a cohesive message. Professional format, content, and delivery convey a clear, unified message. Creativity, while still working within the framework of graphic and editorial standards, makes that message memorable.

Direction, Nature, and Message

The College’s marketing efforts convey the values of having a strong sense of history, providing a quality education, encouraging unusual combinations, celebrating diversity, increasing school spirit, utilizing collaboration, and preparing students for a full, successful life after graduation.