MEADVILLE, Pa. – May 18, 2009 – A new program to engage alumni received two first-place awards at the 2009 annual Digital Imaging Customer Exchange meeting in Las Vegas on April 28.
Directed by Sally Hanley, Allegheny College director of annual and reunion giving, working with Pacesetter Enterprises, “The Allegheny College Young Alumni Challenge” took first-place honors in the categories of Multi-Channel Personalized Marketing and Variable Data Printing Powerhouse.
“The goal of our young alumni campaign was to increase dollars and donors by a more individualized and focused solicitation,” said Hanley.
“This campaign was specialized so that young alumni each received an appeal that highlighted their college interests, academic major and class picture. Although it is too early to assess the overall success of this campaign, we are pleased with the initial results and anticipate doing similar appeals next year.”
The Digital Imaging Customer Exchange, based in Mesa, Ariz., is an independent users group for owners of high-end digital color presses.
About Allegheny College
Allegheny College is a national liberal arts college where 2,100 students with unusual combinations of interests, skills and talents excel. The 32nd oldest college in the nation, Allegheny will celebrate its bicentennial in 2015. Counted among the nation’s top-performing colleges, Allegheny’s reputation is based upon assessments of student achievement, program quality, graduation rates and the post-graduate success of its alumni.
About Pacesetter Enterprises, Inc.
Started in 1986, Pacesetter Enterprises, Inc. is a full-service printing company based in Allentown, Pa., which specializes in high quality color digital offset printing. Services include: cross channel marketing programs, web to print digital printing programs, CD/DVD duplication, graphic design, kitting, warehousing and fulfillment and e-fulfillment.
