Social Media Guidelines

Social media networks and tools – like Facebook, YouTube, and Twitter – are important channels of communication for the community. To assist with posting from official channels, Web Communications has developed and curated the following guidelines and policies.


General Social Media Guidelines

The main key for success is to be honest, thoughtful, personable, and respectful:

  • Be Respectful: Users can discuss and disagree with others, but remember to always be respectful of other’s opinions. Keep all discussion civil and thoughtful, and always remember that you are representing Allegheny College.
  • Use Patience: Remember that at times online communities can be volatile and it is best to always take the higher ground. Use the “How To Handle Comments In Social Media” guide (below) for when and how to respond.
  • Do not spam: You never want to sound like you are advertising and you don’t want to be repetitive. Submitting similar messages repeated will normally be ignored, and will turn turn people off to Allegheny College.
  • Be accurate: You should always make sure you have all the facts before you post. If you make an error, make a correction quickly and publicly.
  • Think before you post: Use common sense, and don’t be overly reactive with negativity. Exercise discretion, good judgement, and thoughtfulness.
  • Be transparent: Do not attempt to hide who you are or what your affiliation with Allegheny College is.

Best Practices:

  • Use media: People love photos and videos.
  • Be personal: As an Allegheny College representative, you should always be professional, but always feel free to allow your personality to show through. Tone should be conversational and personal.
  • Ask Questions: Submit content that is open ended and invites responses. Encourage others to comment on submissions.
  • Know your audience: Post news, events, and items that are relevant to your audience. Anything that your audience finds irrelevant, they will almost always ignore.
  • Add value: Contribute with your observations, experiences, and opinions.
  • Fresh content: Keep content interesting, new, and up to date.

How To Handle Comments In Social Media

Revised: September 2012