The Allegheny Lab for Innovation & Creativity Co-op:
Process:
We partner with industry leaders in identifying technologies and tools that they deem vital to their operations, and train Allegheny students in their use through low-stakes pass/fail, 2-credit, half-semester courses taught by our industry partners. These courses are pathways for our partners to hire interns and employees that are already up to speed on in-demand tools and technologies.
Registration for Small Business as Community Tools (ART529.B6) and House Museums and Exhibiting History (ART529.B7) is open and does not require authorization. Please email Prof. Rich <brich> with questions.
Spring 2022 Module 2B Courses:

Integrated Marketing Part II – Bullmoose Marketing
Instructor: Ron Mattocks
Course Number: ART529.B5
Schedule: T/Th 8:00 – 9:45 am
Bull Moose Marketing’s experiential learning program offers students the opportunity to gain real-world marketing skills through a combination of classroom instruction and hands-on application. The program consists of 2 hours of classroom instruction where students will be exposed to various aspects of marketing to include brand messaging, content development, social media marketing, search engine marketing (SEM), marketing technology applications, and marketing analytics which they will then use to build a marketing strategy for an area business as part of a group project that requires up to 4 hours of work per week out of the classroom. Students will use abstract concepts to build an actionable strategy with relevant marketing tactics. Those who successfully complete the program will gain marketing knowledge and experience that will make them more competitive in today’s job market.
Small Business as Community Tools
Instructor: Julie McClymonds (Green Shoppe) & Heather Fish (Hatch Hollow)
Course Number: ART529.B6
Schedule: T/Th 4:00 PM – 5:15 PM
You will explore the Meadville community, your passions, and how to turn your big idea into a reality. Working alongside two prolific Meadville entrepreneurs, learn how small businesses can be a catalyst for building communities and revitalizing small towns.
House Museums and Exhibiting History
Instructor: Josh Sherretts
Course Number: ART529.B7
Schedule: T/Th 8:00 am – 9:20 am
A seminar examining the complexities of curating and managing public history sites and museums using assets of the Crawford County Historical Society as models. Students will investigate the intricacies of historic house museums, adapting to an exhibit gallery that is less flexible and more challenging than a traditional museum. Students will address multiple layers of museum management including planning, label scriptwriting, exhibit opening planning, sponsorship and budgeting, marketing, and artifact handling. Some classes may be off-campus at the Baldwin-Reynolds House Museum.
Spring 2022 Module 2A Courses:

Integrated Marketing – Bullmoose Marketing
Instructor: Ron Mattocks
Course Number: Art 529.A2 Mod2A
Schedule: T/Th 8:00 – 9:45 am
Bull Moose Marketing’s experiential learning program offers students the opportunity to gain real-world marketing skills through a combination of classroom instruction and hands-on application. The program consists of 2 hours of classroom instruction where students will be exposed to various aspects of marketing to include brand messaging, content development, social media marketing, search engine marketing (SEM), marketing technology applications, and marketing analytics which they will then use to build a marketing strategy for an area business as part of a group project that requires up to 4 hours of work per week out of the classroom. Students will use abstract concepts to build an actionable strategy with relevant marketing tactics. Those who successfully complete the program will gain marketing knowledge and experience that will make them more competitive in today’s job market.

Creative Technology in Advertising
Instructor: Matthew Pegula, DEEPLOCAL
Course: Art 529.A1 Mod2A
Schedule: M/W 5:30 – 7:00 pm
Explore the ways engineers, designers, and artists come together to use technology as creative marketing tools. No experience required!
deeplocal.com

Cinematic Sound Design
Instructor: Brian Freeland, Whitethorn Games
Course: Art 529.A4 Mod2A
Schedule: M/W 4:00-5:30 pm
Experience the ins and outs of the modern music industry for cinematic composers, and how to implement the tools available to bring your musical ideas to life using Presonus Studio One. No experience required!
whitethorndigital.com

Solidworks – Industry-standard 3D Design
Instructor: Tom Swanberg, Acutec Precision Aerospace
Course: Art 529.A3 Mod2A
Schedule: T/Th 4:00 – 5:30 pm
Learn the fundamentals of using Solidworks, the industry standard design software for the aerospace and industrial design industries. No experience required!
acutecprecision.com
Contact Professor Byron Rich (brich@allegheny.edu) to register or for more information.
Student Feedback:
Acutec Precision – Solidworks
– Finn Dugan, 2022


