Brand Center

Color provides a strong visual link to our brand identity across a wide range of applications. Navy and Bold Gold serve as the brand’s primary colors.

The colors chosen — and how they are combined with other design elements — work together to create a compelling brand presentation. The more consistently color is used, the more impactful the impression. Consistent use of these colors contributes to the cohesive and harmonious look of the Allegheny College brand identity to our various audiences across all relevant media.

How To Specify a Color

When asked to provide the College’s colors as a “spot” or “match” for merchandise or products, use the definitions of:

• Bold Gold – Pantone 123C
• Navy – Pantone 289C

Otherwise, the way you specify color on a project will depend on medium and process. Use the tables below to determine the color you need, and please contact College Relations with any questions.

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CLASSIC ALLEGHENY

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CLASSIC EXPANDED

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LEARN OUTSIDE THE LINES

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ATHLETICS

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