The Bruce R. Thompson Center for Business & Economics hosted two marketing presentations as part of the Lunchtime Lecture Series on October 26 and 27, 2020.
Marketing Monday, October 26: How do Advertising Agencies Present Themselves to Clients? Scott Morgan, President/Partner of Brunner, Inc., Pittsburgh gave students an insider’s view into ad agency operation.
Scott is president and partner of Brunner, a top 100 U.S. independent advertising agency with offices in Pittsburgh and Atlanta. He is also chairman of Magnet, the global network of independent ad agencies. The agency is known for its creativity, including its Super Bowl work that was Adweek’s “Brand Story of the Year” and for its expertise in digital media and performance marketing, often cited by Forrester as a marketing innovator. Watch his presentation here on YouTube
On Tuesday, October 27, Carla Nagel, the Executive Director of the Neuromarketing Science & Business Association and the founder of the Neuromarketing World Forum presented, “The World of Neuromarketing: How Neuromarketing, Around the Globe, is Used to Improve Organization Goals.”
Carla Nagel is the Executive Director of the Neuromarketing Science & Business Association and the founder of the Neuromarketing World Forum. She is an open-minded community manager and masters ‘getting things done’ in a nice and friendly way. Although she does not have a background in neuromarketing, she developed an objective helicopter view on the industry worldwide. Carla founded the NMSBA in 2012 and since then she runs it with enthusiasm. Together with her team she is responsible for the publications “Insights”, the Neuromarketing Yearbook, the Shopper Brain Conference Series and the Neuromarketing World Forum.
Email bryan@allegheny.edu to register.
The Bruce R. Thompson Center for Business & Economics attracts Allegheny’s next generation of business innovators and entrepreneurs by providing a host of co-curricular activities that connect with and deepen their classroom experiences. The Lunchtime Learning Lecture Series provides students with opportunities to gain valuable information on topics and industries related to internships and careers.