Details — Selected Topics in Neuromarketing — September 23
| Date: 9/23 | Time: 12:45 pm |
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Dr. Michael Barbara, chief behavioral officer at Clicksuasion Labs, will Zoom at 12:45 p.m. on Wednesday, September 23, to update students on how consumer behavior has shifted in the “new normal.” With literally thousands of decisions that we make each time you step into a grocery store or a big-box store or your favorite clothing store – how do you decide what to buy? More important, how do these stores decide how to persuade you to pick one item over another? Attend this Zoom lecture to get insight on what’s going on behind the scenes before you make your next shopping trip. Meet Michael Barbera on YouTube. Email bryan@allegheny.edu for more information and registration.
Barbera is an award-winning consumer psychologist and business strategist for Fortune 50 companies. He is a leading expert in the complex factors that drive the entire consumer decision-making process, including consumer behavior, emotion, and experience. His practice areas include social psychology, decision-making, brand management, marketing, product placement, and long-term business growth strategies.
As the chief behavioral officer at Clicksuasion Labs, he helps clients to better understand consumer influence and consumer behavior, both online and in person. With Barbera’s help, companies build customer experiences that are more efficient, engaging, and effective. He also creates evidence-based solutions that affect both external marketing strategy and internal operations management with behavioral economics and behavioral finance.
Barbera has worked with large organizations including Boeing, Microsoft, The Washington Post, John Deere, Harley Davidson, LendLease, the United States Department of Defense, and the United States Department of State. He has also worked with academic institutions including Ithaca College, Purdue University, Duke University, and the University of North Carolina. His clients have also appeared on the Billboard Top 40, ABC’s Shark Tank, Bravo’s Million Dollar Listing, and Gordon Ramsay’s Kitchen Nightmares.
Barbera champions entrepreneurs and business leaders as a teacher, moderator, and mentor. In 2015, the White House recognized Barbera for his many contributions to entrepreneurship. Michael shares research, insights, and thought leadership as a celebrated keynote speaker, host of the Clicksuasion podcast, and dynamic TEDx presenter. More than 100,000 people have seen him speak on four continents, and he has earned more than 250,000 views online.