Details — Marketing Monday--Storytelling in Marketing — April 19
| Date: 4/19 | Time: 12:15 pm |
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The Bruce R. Thompsons Center for Business and Economics will present another Marketing Monday at 12:15 p.m. Monday, April 19, on Zoom, focusing on the practical use and benefits of storytelling in marketing. This event is open to the Allegheny community. Please email Beth Ryan at bryan@allegheny.edu for a link to this session.
Our speaker is Professor Payal Trivedi, assistant professor of marketing at the Jagdish Sheth School Management (JAGSOM), in Bengaluru, India. At JAGSOM, she teaches Marketing Management and Consumer Behavior. Her research interests include consumer behavior and digital marketing. She has published and presented her research at various national and international symposiums.
Trivedi completed her bachelor’s and master’s degrees in the field of management from the state university system of India. Her doctoral studies focused on the field of consumer behavior from MICA, Ahmedabad, India. She is a visiting scholar at the State University of New York (SUNY) Buffalo. Previously, she worked as an Assistant Professor (Marketing) at the Pune Institute of Business Management (Pune) and as an Academic Associate (Marketing) at the Indian Institute of Management, Ahmedabad (IIM-A). In addition to her academic experience, she served as an inbound sal