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ALIC Co-op Courses Spring ’23 Module A

Posted on November 15, 2022 | Filed under General News

Registration is now open via Self Service. No permissions or prerequisites are required!

Email Byron Rich @ brich@allegheny.edu or see the ALIC site for more info.

All courses are 2 credits and seven weeks long. Information regarding Module B courses will be released soon.

Spring 2023 Module A Courses:

Integrated Marketing Pt. I – EXL100.A2
Bullmoose Marketing
Instructor: Ron Mattocks
Schedule: T/Th 4:00 – 5:00 pm

Bull Moose Marketing’s experiential learning program offers students the opportunity to gain real-world marketing skills through a combination of classroom instruction and hands-on application. The program consists of 2 hours of classroom instruction where students will be exposed to various aspects of marketing to include brand messaging, content development, social media marketing, search engine marketing (SEM), marketing technology applications, and marketing analytics which they will then use to build a marketing strategy for an area business as part of a group project that requires up to 4 hours of work per week out of the classroom. Students will use abstract concepts to build an actionable strategy with relevant marketing tactics. Those who successfully complete the program will gain marketing knowledge and experience that will make them more competitive in today’s job market.

 

Creative Technology in Advertising –EXL100.A3
Instructor: Matthew Pegula, DEEPLOCAL
Schedule: M/W 5:30 – 7:00 pm

Explore the ways engineers, designers, and artists come together to use technology as creative marketing tools. No experience required!

 

House Museums and Exhibiting History – EXL100.A5
Instructor: Josh Sherretts
Schedule: T/Th 8:00 am – 9:20 am

A seminar examining the complexities of curating and managing public history sites and museums using assets of the Crawford County Historical Society as models. Students will investigate the intricacies of historic house museums, adapting to an exhibit gallery that is less flexible and more challenging than a traditional museum. Students will address multiple layers of museum management including planning, label scriptwriting, exhibit opening planning, sponsorship and budgeting, marketing, and artifact handling. Some classes may be off-campus at the Baldwin-Reynolds House Museum.