Marketing Monday: Storytelling in Marketing

Dr. Payal Trivedi

The Bruce R. Thompsons Center for Business and Economics will present another Marketing Monday on the practical use and benefits of Storytelling in Marketing.  This event is open to the Allegheny community via Zoom, please email Beth Ryan at for a link to this session, to be held on Monday April 19, at 12:15 pm.

Our speaker is Prof. Payal Trivedi, Assistant Professor of Marketing at the Jagdish Sheth School of Management (JAGSOM), in Bengaluru, India.  At JAGSOM, she teaches Marketing Management and Consumer Behavior. Her research interests include consumer behavior and digital marketing. She has published and presented her research at various national and international symposiums.

 Dr. Trivedi completed her Bachelor and Masters degrees in the field of management from the state university system of India. Her doctoral studies focused on the field of consumer behavior from MICA, Ahmedabad, India. She is a visiting scholar at the State University of New York (SUNY) Buffalo. Previously, she worked as an Assistant Professor (Marketing) at the Pune Institute of Business Management (Pune) and as an Academic Associate (Marketing) at the Indian Institute of Management, Ahmedabad (IIM-A). In addition to her academic experience, she served as an inbound sales executive with Jindal RHM Interactive Private Ltd., Ahmedabad.

The Bruce R. Thompson Center for Business & Economics attracts Allegheny’s next generation of business innovators and entrepreneurs by providing a host of co-curricular activities that connect with and deepen their classroom experiences. The Lunchtime Learning Lecture Series provides students with opportunities to gain valuable information on topics and industries related to internships and careers.