Marketing Monday with Kimberly Scochin ’10

Kim Scochin, GAF World Headquarters, Parsippany, NJ
Kim Scochin, GAF World Headquarters, Parsippany, NJ

The Bruce R. Thompson Center for Business & Economics welcomed Kimberly Scochin ’10 on March 15 to present “New Product Commercialization into various Markets through Omni-channel Strategies and Execution.” She shared her career path from Allegheny, giving students a window into the life of a busy, high profile marketing professional.

Kimberly is the Channel Marketing Manager with GAF

She is a creative, data-driven marketer who has spent the past 10 years in the manufacturing industry focusing on product commercialization, branding and channel marketing. She has extensive experience leading new product commercialization into various markets through omni-channel strategies and execution. As Channel Marketing Manager, Kim is focused on curating relationships through the development and execution of channel alignment strategies for both commercial and residential products and services from GAF to the various wholesale and dealer partners across North America.

Kimberly has also worked for companies such as Ingersoll Rand, Alpha Wire, and American Standard Brands in communications, brand marketing, and channel roles. She is a 2010 graduate of Allegheny College, and earned her M.S.B.A. Marketing in 2011 at the University of Rochester, Simon School of Business.

The Bruce R. Thompson Center for Business & Economics attracts Allegheny’s next generation of business innovators and entrepreneurs by providing a host of co-curricular activities that connect with and deepen their classroom experiences. The Lunchtime Learning Lecture Series provides students with opportunities to gain valuable information on topics and industries related to internships and careers.