This year the Allegheny College Center for Business & Economics welcomes Dr. Gaia Rancati to Quigley Hall where she will teach Principles of Marketing and Business & Managerial Economics during the fall semester.
Dr. Rancati is an experienced trainer and coach in both sales and customer experience specializing in retail, sales, team building, and management. She earned her Ph.D. in Marketing and Neuroeconomics as well as a Bachelor in Marketing from IULM University, and a Master of Leadership and Management from Il Sole 24ORE Business School in Milan, Italy.
Dr. Rancati is a sought-after researcher and speaker in the field of neuromarketing where she applies the science of neuroeconomics for improving customer experience in the retail field with a focus on service encounters, sales transformation and artificial intelligence.
As an integral part of Allegheny’s Business and Business Economics programs, advanced marketing courses will be offered during the second semester.