Marketing Monday – Agile Neuroscience: Using remote tools to capture immersive consumer experiences

The Bruce R. Thompson Center for Business & Economics Marketing Monday lecture series for October featured Jorge Barraza, Ph.D., Assistant Professor of the Practice of Psychology, and Co-founder & Chief Technology Officer at Immersion, a company that provides a truly agile neuroscience tools that predict what people love.

He is a professor of Consumer Psychology at the University of Southern California (USC), specializing in applying psychology and neuroscience to understanding and predicting consumer behavior. He has published numerous articles on emotion, decision neuroscience, and the use of stories to influence decision making. He teaches Consumer Psychology, Pro-Seminar, and Treatise at USC.

The Bruce R. Thompson Center for Business and Economics (CBE) prepares Allegheny College students to succeed in a diverse, global economy. The Lunchtime Learning Lecture Series provides students with opportunities to gain valuable information on topics and industries related to internships and careers.