A new feature was recently released for Google Sheets which allows you to add multiple hyperlinks in the same cell.

You can now do so by highlighting specific words or strings in a cell and clicking on the link button in the toolbar (or Ctrl+K/Cmd+K if you prefer keyboard shortcuts!)

Image of the insert hyperlink button on the toolbar

Repeat this process to add multiple hyperlinks in the same cell.

When hovering over a cell that contains multiple links, they are displayed sequentially, in a box below the cell:

Image of multiple hyperlinks in a single cell

Lastly, if you right-click on a cell containing multiple hyperlinks, you can open them all at once!