Details — Marketing Monday: “Agile Neuroscience: Using remote tools to capture immersive consumer experiences” — October 4
| Date: 10/4 | Time: 12:45 p.m |
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The Bruce R. Thompson Center for Business & Economics Marketing Monday lecture series for October will feature Jorge Barraza, Ph.D., Assistant Professor of the Practice of Psychology, and Co-founder & Chief Technology Officer at Immersion, a company that provides a truly agile neuroscience tools that predict what people love.
He is a professor of Consumer Psychology at the University of Southern California (USC), specializing in applying psychology and neuroscience to understanding and predicting consumer behavior. He has published numerous articles on emotion, decision neuroscience, and the use of stories to influence decision making.
Join us on Monday, Oct. 4, at 12:45 pm on Zoom to learn more – email Beth Ryan at bryan@allegheny.edu to attend. If you have questions or comments, please contact Beth Ryan or Professor Gaia Rancati.