The Bruce R. Thompson Center for Business & Economics welcomed Dr. Stephen Genco on Monday, November 9 to discuss persuasive marketing and his ongoing research. You can view his lecture here on YouTube
Stephen Genco is a marketing innovator, entrepreneur, management consultant, and educator. In 2006, he founded one of the first research firms devoted to applying neuroscience, social psychology, and behavioral economics to the study of marketing and consumer choice. Today, he is an active educator and speaker, conducting seminars and workshops around the world. Dr. Genco holds doctoral, master’s, and bachelor’s degrees from Stanford University and a master’s degree from the University of British Columbia. A pioneer in the study of unconscious influences on consumer choice and behavior, he has written two books: Neuromarketing for Dummies (co-author, 2013) and Intuitive Marketing (2019).
The Bruce R. Thompson Center for Business & Economics attracts Allegheny’s next generation of business innovators and entrepreneurs by providing a host of co-curricular activities that connect with and deepen their classroom experiences. The Lunchtime Learning Lecture Series provides students with opportunities to gain valuable information on topics and industries related to internships and careers.