Marketing

Faculty Reflections on Remote Teaching & Amazing Students

What happens to teaching at a traditional residential college during the Spring 2020 semester when suddenly, in a period of 2 weeks, the faculty has to pivot from in-person to remote teaching?

Here are reflections on remote teaching and learning from the CBE Faculty:

Chris Allison, Entrepreneur in Residence, CBE Co-Director

“Remotely teaching Business Literacy and the Economics of Entrepreneurship II using a synchronous method went well for two reasons.  First, we met during our regular class time and worked together in the same manner as we did when classes met in person.  My students really responded well.  Class participation and attendance was excellent.  Second, we modified content to fit the moment.  We studied how businesses are responding to the pandemic; how public health officials and business leaders worked together to combat other outbreaks, such as Ebola; health science startups as well as vaccine and drug development.”

— Chris Allison ’83, Entrepreneur in Residence, CBE Co-Director


Tomas Nonnenmacher, Professor of Economics, CBE Co-Director“I was very proud of the effort made by my colleagues and students to do the quick transition to remote teaching. The students had to juggle parents, pets, siblings, and other distractions — sometimes quite substantial — to keep engaged in the class material. We continued to have class three times a week over Google Meet, and attendance and overall participation were very high.”

–Tomas Nonnenmacher ’90, Patricia Bush Tippie Professor of Economics, CBE Co-Director


“Nothing is constant but change. Teaching remotely was a challenging experience, because while students were experimenting with remote teaching, they were emotionally facing a disruptive time. But it is the way you look at things that can change the things themselves. In my marketing classes, we follow the flow of change, and we acquire new content, tools and methodologies that will be helpful in the coming new business environment.”

–Gaia Rancati, Ph.D., Assistant Professor of Marketing and Neuromarketing, Visiting Professor IULM University Milan


Russ Ormiston“While those first couple weeks were especially hectic for everyone, I was so proud of how our students responded. Despite dealing with difficult circumstances and challenges, students almost universally remained engaged and focused through the end of the semester. Their ability to persevere–and complete excellent work–in the middle of a pandemic was remarkable.”

–Russell Ormiston, Associate Professor; President, Institute for Construction Economic Research


Professor Timothy Bianco“Remote learning was obviously not my students’ preferred method to end the Spring semester, especially for the Seniors. Their positive attitudes and eagerness to continue learning is something that ought to be commended. Unlike some of my colleagues, I took an asynchronous approach to remote learning. This was borne out of necessity because I had many international students, but the response that I received was overwhelmingly positive.”

–Timothy Bianco, Associate Professor, CBE Co-Director


Questions? Feel free to contact us at cbe@allegheny.edu

The Center for Business & Economics attracts Allegheny’s next generation of business innovators and entrepreneurs by providing a host of co-curricular activities that connect with and deepen their classroom experiences.

Influencing Consumer Decision Making

Dr. Michael BarberaThe Bruce R. Thompson Center for Business & Economics welcomes Dr. Michael Barbera on Monday, February 3 at 12:15 pm in Quigley Auditorium.  Dr. Michael Barbera is an award-winning consumer psychologist and business strategist for Fortune 50 companies. He is a leading expert in the complex factors that drive the entire consumer decision-making process, including consumer behavior, emotion, and experience. His practice areas include social psychology, decision-making, brand management, marketing, product placement, and long-term business growth strategies.

As the chief behavioral officer at Clicksuasion Labs, Michael helps clients to better understand consumer influence and consumer behavior, both online and in person. With Michael’s help, companies build customer experiences that are more efficient, engaging, and effective. He also creates evidence-based solutions that affect both external marketing strategy and internal operations management with behavioral economics and behavioral finance.

Michael has worked with large organizations including Boeing, Microsoft, The Washington Post, John Deere, Harley Davidson, LendLease, the United States Department of Defense, and the United States Department of State. He has also worked with academic institutions including Ithaca College, Purdue University, Duke University, and the University of North Carolina. Michaels’s clients have also appeared on the Billboard Top 40, ABC’s Shark Tank, Bravo’s Million Dollar Listing, and Gordon Ramsay’s Kitchen Nightmares.

Michael champions entrepreneurs and business leaders as a teacher, moderator, and mentor. In 2015, the White House recognized Michael for his many contributions to entrepreneurship. Michael shares research, insights, and thought leadership as a celebrated keynote speaker, host of the Clicksuasion podcast, and dynamic TEDx presenter. More than 100,000 people have seen Michael speak on four continents, and he has earned more than 250,000 views online.

The Lunchtime Learning Lecture Series provides students with opportunities to gain valuable information on topics and industries related to internships and careers. Speakers often choose one of two broad areas to discuss with students. The first is career oriented, and fits under our CBE CAREERS lunches. The second is issue oriented, and fits under our CBE IDEAS lunches. Both topics enable students to navigate and explore job options, understand the steps necessary to pursue opportunities and how to self-advocate for opportunities in the workplace.

Not every lesson is taught in a classroom, sometimes you have to take the field 

The surprising connection between business strategy and football

The ECON 240 class learning about business strategy on the field of play

Inspiring students to learn more today and in the future requires imagination and collaboration.

When Dr. Gaia Rancati, Assistant Professor of Marketing and Neuromarketing considered methods of teaching business strategy in her Business & Managerial Economics class, she reached out to Allegheny football coach Richard Nagy to brainstorm ideas on how to drive home the meaning and significance of strategy in every area of life. Why football?  Dr. Rancati shared her idea, “I believe that the connection with a professor and a coach can help to engage more students.  There is no sport like football with the ability to put business strategy into practice.”

According to Coach Nagy, “I was amazed at how our model of running a football program fit what Dr. Rancati was teaching,” he continued, “She has really made me think and examine some of the things that we do. She is a great resource for me moving forward. I also really appreciate her enthusiasm and passion and how she teaches and inspires her students.”

The student reaction has been very positive.  Football team captain and economics student Zach Wilson had this to say about the surprising connection between business strategy and football, “I never really made a connection with football and business strategy until Dr. Rancati showed me that they  basically have the same ideology. Looking at the bigger picture of business and football, it is important to understand that every level of the business needs to do their part in order for the firm to be successful. This relates directly to football because each person out of the 11 on the field needs to do their individual job for the desired outcome.”

He continued, “Another surprising connection is the concept of competitive advantage. In the business world, you must have a quality, product, service, etc., that is perceived by the customers as better than the competition. This competitive advantage makes your specific firm more successful in some way, whether that’s total profit, a relevant position for your audience, or in football terms, more wins than other teams.  Football strategy and business strategy are primarily the same in many ways and both aim to be better than the competition surrounding them. GO GATORS!”

Dr. Rancati takes the field with the Allegheny College football team to prepare for the coin toss, Oct. 19, 2019. Photo by Ed Mailliard.

Dr. Rancati was selected for the coin toss at the Oct. 19th football game where the Gators won a 49-0 victory –demonstrating that a little strategy can go a long way.  A native of Italy, Dr. Rancati, when asked about the differences between the European version of football, what Americans call soccer, and American football, she exclaimed, “Italy has its soccer history and the U. S. has great football!”

Gaia Rancati, Ph.D.

Dr. Rancati is the assistant Professor of Marketing and Neuromarketing at Allegheny College, a Visiting Professor – IULM University Milan, a Professor – IED Milan and the Head of Retail – Immersionneuro Los Angeles.  She is the winner of the Woman of Excellence 2019 Award for Customer Experience and Retail from the World Economic Forum.

Richard Nagy

Richard Nagy is a veteran coach with more than 30 years of experience at the Division I and III levels, as its 35th head football coach. Nagy, who served as an assistant coach and eventually held the title of associate head coach for the Gators in the 1990s, returns to Meadville after most recently serving as the defensive coordinator at Old Dominion University in Norfolk, Virginia.

 

Dr. Gaia Rancati Joins Allegheny’s Center for Business & Economics

Dr. Gaia Rancati

This year the Allegheny College Center for Business & Economics welcomes Dr. Gaia Rancati to Quigley Hall where she will teach Principles of Marketing and Business & Managerial Economics during the fall semester.

Dr. Rancati is an experienced trainer and coach in both sales and customer experience specializing in retail, sales, team building, and management.  She earned her Ph.D. in Marketing and Neuroeconomics as well as a Bachelor in Marketing from IULM University, and a Master of Leadership and Management from Il Sole 24ORE Business School in Milan, Italy.

Dr. Rancati is a sought-after researcher and speaker in the field of neuromarketing where she applies the science of neuroeconomics for improving customer experience in the retail field with a focus on service encounters, sales transformation and artificial intelligence.

As an integral part of Allegheny’s Business and Business Economics programs, advanced marketing courses will be offered during the second semester.