Allegheny College Gator Athletics brand identity honors the program’s tradition of excellence while boldly conveying an exciting future. The brand identity serves as a unified and powerful expression of what it means to be a student-athlete at Allegheny College, one of the charter members of the NCAA. Together, the brand elements underscore the relentless, competitive spirit exemplified by Allegheny Gators.
The athletics brand identity serves as a unified and powerful expression of what it means to be a student-athlete at Allegheny College, one of the charter members of the NCAA. Together, the brand elements underscore the relentless, competitive spirit exemplified by Allegheny Gators.
Does it need to be licensed?
Any apparel and merchandise items must be licensed per the College’s licensing agreement. You can find more information, including a list of vendors and a step-by-step process on the licensing page.
Creative Services
For updated print materials, signage, environmental graphics, or anything needing graphic design, please submit those to the MarCom Project Request, and we will get to work! Our team produces anything from postcards to signage, mailers, travel pieces, specialty photography, etc.
Team Mottos
The goal for the new branding is to provide a united front for all of Allegheny athletics. In that, teams should refrain from adoption or using any individual team mottos. Because athletics does not employ a motto, the College doesn’t want anything in particular being confused for one.