Athletics Identity

With a striking new design introduced in June 2022, the Allegheny College Gator Athletics brand identity honors the program’s tradition of excellence while boldly conveying an exciting future. The brand identity serves as a unified and powerful expression of what it means to be a student-athlete at Allegheny College, one of the charter members of the NCAA. Together, the brand elements underscore the relentless, competitive spirit exemplified by Allegheny Gators.

Action A

The Action A deftly incorporates a gator tail for a memorable, striking take on a familiar element of Allegheny’s athletic brand identity.

Mascot Logo

The Gator logo conveys Allegheny’s tradition of athletic excellence and competitive spirit through a bold, fierce look.

Gator Eyes

The Gator Eyes evoke the presence of an alligator lurking in the water (used only for specialty applications).

Additional Resources

Athletics Colors  Athletics Typography

Graphic Standards and Uniforms