Color provides a strong visual link to our brand identity across a wide range of applications. Navy and Bold Gold serve as the brand’s primary colors, with Gator Green as the tertiary color.
The colors chosen — and how they are combined with other design elements — work together to create a compelling brand presentation. The more consistently color is used, the more impactful the impression. Consistent use of these colors contributes to the cohesive and harmonious look of the athletics brand identity to our various audiences across all relevant media.
Navy
- Pantone (PMS) 289 C
- CMYK: 100 / 76 / 12 / 70
- RGB: 27 / 48 / 84
- HEX #1B3054
Bold Gold
- Pantone (PMS) 123 C
- CMYK: 0 / 19 / 89 / 0
- RGB: 254 / 218 / 72
- HEX #FEDA48
Gator
- Pantone (PMS) 376C
- CMYK: 56 / 3 / 100 / 0
- RGB: 0 / 33 / 38
- HEX #80BD41
Color Ratio
Primary colors are Navy and Bold Gold with Gator Green as the tertiary color.
In design Navy should be the most visually dominant color, followed by Bold Gold, and Gator Green as only an accent color. The Bold Gold or Gator Green must never be more dominant than the Navy in a given layout.