Bold. Fierce. Unique.
Follow these rules when applying the Allegheny Athletics brand. The athletics branding is not meant to be complicated or overworked. The brand is designed to be open and uncluttered, allowing each element to breathe and stand on its own.
Only Using One Color?
The Action A is suitable for any one-color application utilizing the Bold Gold or Navy primary colors. White is also acceptable for apparel.
Trademark
The logos with the “TM” trademark — provided on the portal for all licensed vendors — should be used on merchandise.
Wordmarks
Wordmarks of “Allegheny” or “Gators” are allowed in limited situations, most typically in signage or headwear, where there is limited space or unusual proportions. In most cases, if a wordmark is used, there is also a complete logo elsewhere.
“ALLEGHENY”
The word “Allegheny” should be included in every project merchandise, especially clothing, turns the wearer into an instant ambassador and representative of the College.
Do Not Alter the Logos
Do not change any details of the logos, including color, placement, sizing, and proportion. Additional effects, such as drop shadows or glows, should not be used.
Do not Substitute The Action A For The Letter ‘A’
This treatment is typically jarring and requires pulling apart the Action A. The Action A is intended to stand alone with “Allegheny” below it.
Do not Combine Other Elements
The new logos should not be layered or combined with other elements. They are intended to stand on their own.
Do not Use Previous Logos
Previous versions of the logos should not be used. These will be incorporated into campaigns, vintage collections, and other special uses.
Do Not Use Elements Of The Logos
Use complete logos; do not pick and choose elements. An exception is sometimes made for wordmarks; MarCom can consult on when this is appropriate.
Contacting the Office of Marketing and Communications – Reach Out Sooner than Later!
Including Marketing and Communications early in the process, for design work or consulting, is the best way to reach everyone’s goals and keep the process streamlined. Custom designs can be created for specific uses; items such as the trailer or signage often allows for additional creativity for maximum impact. Design production timelines are listed beside the publication request form on the Marketing and Communications page online.
- Get your project in the queue. Submit a Project Request.
- Discover more about project timelines and scheduling.