Spring 2024
EXL 100 A1, Integrated Marketing
Professor R. Mattocks
MW 5:30 PM 7:00 PM
Credits: 2
An introduction to real-world marketing skills through a combination of classroom instruction and hands-on application. Students will be exposed to various aspects of marketing including brand messaging, content development, social media marketing, search engine marketing (SEM), marketing technology applications, and marketing analytics. No prior experience required.
EXL 100 A2, Building a Culture of Change Through Community Planning
Professor Z. Norwood
TTH 8:00 AM 10:30 AM
Credits: 2
A study of what makes a place great to live, work, and play. Through a combination of independent and group activities, students learn how the field of community planning has changed the landscape of American communities. The classroom experience, where students discuss planning events and theories, is supplemented with speakers working in the field.
EXL 100 B1, Creative Technology in Advertising
Professor M. Pegula
TTH 4:00 PM 6:00 PM
Credits: 2
Explores the ways engineers, designers, and artists come together to use technology as creative marketing tools. Students investigate emerging technologies and how they are integrated into contemporary marketing practices through a series of hands-on projects. No prior experience required.
EXL 100 B2, House Museums and Exhibiting History
Professor J. Sherretts
TTH 7:00 PM 8:15 PM
Credits: 2
A seminar examining the complexities of curating and managing public history sites and museums using assets of the Crawford County Historical Society as models. Students will investigate the intricacies of historic house museums, adapting to an exhibit gallery that is less flexible and more challenging than a traditional museum. Students will address multiple layers of museum management including planning, label scriptwriting, exhibit opening planning, sponsorship and budgeting, marketing, and artifact handling. Some classes may be off-campus at the Baldwin-Reynolds House Museum.